In the field of apparel, consumers are going to buy the Tmall Double 11 “all year round.” In the pre-sale phase, consumption has shown an explosive growth. Newbalance’s 565 new shoes have sold more than 60,000 pairs in pre-sales; the cat’s couple’s autumn pants suits have also sold 50,000 sets; most places have not snowed, but snow boots have sold 80,000 pairs. Sales of down jackets increased by 90%.
Young people pursuing trends, consumption power can not be underestimated. The pre-sale sales of the Tide brand in Tmall Double 11 have grown rapidly. Chen Guanxi’s clot grew by nearly 60% year-on-year, Li Chen and Pan Yibo’s npc increased by 55% year-on-year, and I.T Group’s street brand aape also increased by 45% year-on-year.
Luxury or luxury brands have also seen significant growth. This year’s “Northeast Lady Standard” has been doubled this year; the British luxury brand Burberry has prepared a global limited edition logo to decorate the wool scarf. The first day of the double 11 pre-sale has been sold out; Italian luxury The brand Versace launched a limited edition iconic tiger head sweater in the Tmall Double 11, and the jersey with a unit price of 1,000 yuan was put on the line for 10 seconds. The scheduled number of players could form a football team.